Setting Up Marketing Templates

Marketing templates let you reach out to customers even when they have not messaged you in days, weeks, or months. Use them to run promotions, announce new services, or reconnect with customers during festive seasons. Unlike Utility templates which respond to something that has already happened, Marketing templates are proactive — you are starting the conversation. Because of this, they require WhatsApp approval before use and come with a few important rules to keep your account in good standing.