To change how your Customer Service Agent writes, open AI › Customer Service Agent › Settings and use the Reply style section: choose a Tone, Length and Language, add optional Guidance, then click Save. The same style is used for every draft the agent writes, in every inbox of your business.

Before You Start

Prepare your shop’s information using Prepare Your Business Knowledge.

You need the owner account, or a team member who can open the Customer Service Agent page. You do not need to select a customer to change reply style. Use made-up customer details when trying example conversations.


Find Reply Style

  1. In the top navigation bar, open the AI dropdown.

AI menu with Customer Service Agent

  1. Click Customer Service Agent .

Customer Service Agent Overview with the Settings tab beside it

  1. Click Settings .

Reply style settings with Tone, Length, Language and optional Guidance

  1. Find the Reply style section. Review Tone, Length, Language and Guidance before making changes.

These settings apply to every draft the agent writes, in every inbox of your business.


Choose the Tone

Tone

Option What it does
Friendly Uses a warm, approachable and helpful style. This is the default for a new setup.
Professional Uses a polite, clear and business-like style.
Casual Uses a relaxed, informal style, like a friendly shop assistant.
  1. Select the tone that suits how your staff normally speak to customers.
  2. Read the explanation below the choices to check your selection.

Friendly tone selected, with Professional and Casual available

Your selection guides the wording. It does not change your prices, policies or what the agent is allowed to do.


Choose the Reply Length

Length

Option What it does
Short Aims for one or two short sentences when possible. This is the default for a new setup and is suited to WhatsApp.
Balanced Gives enough detail to help without being wordy.
Detailed Gives a fuller explanation with the relevant details the customer needs.
  1. Select your preferred reply length.
  2. Consider the questions your customers usually ask. A quick enquiry may need less explanation than a question about caring for a delicate item.

Short reply length selected, with Balanced and Detailed available

Length is a writing preference, not a fixed word limit. A reply may need more detail to answer the question clearly.


Choose the Language

Language

Option What it does
Match customer Guides the agent to reply in the language of the customer’s latest message. For a mixed-language message, it uses the main language. This is the default for a new setup.
English Guides generated replies to use English.
Chinese Guides generated replies to use Simplified Chinese.
  1. Select Match customer if you want the reply language to follow the customer’s latest message.
  2. Alternatively, select English or Chinese if your shop wants generated replies in one of those languages.

Match customer selected, with English and Chinese available

There is no separate Malay or Tamil choice on this screen. For customers who write in those languages, try representative questions with Match customer before relying on the results.


Add Writing Guidance

Guidance

Enter short instructions about how to write and what to ask first, up to 2,000 characters.

This field is optional. If you leave it empty, the agent still uses the selected tone, length and language without additional instructions from this field. The example text inside an empty field is a suggestion, not a saved instruction.

For BagCare Pro, a bag repair shop:

  1. Select Friendly for Tone.
  2. Select Short for Length.
  3. Select Match customer for Language.
  4. Enter the following in Guidance:

Use plain, reassuring language. Do not use emojis. Ask one question at a time. When a customer asks about an existing order without giving its number, ask for the order number first.

Reply style with the BagCare Pro guidance and the 182/2000 character counter

This example shows a short, friendly question that asks for what is missing instead of guessing an order status.

For a real preview using your settings, follow Test Your Agent Before Using It.


Keep Shop Facts Separate

Writing guidance tells the agent how to communicate. It is not the place to set a cleaning price, promise a completion date or create a refund policy.

  • Keep prices, opening hours and minimum-order amounts in their relevant business settings.
  • Keep factual policies and approved answers in business knowledge.
  • Use Guidance for preferences such as avoiding emojis, asking one question at a time or requesting an order number first.

For example, “Use reassuring language” belongs in Guidance. A policy explaining when a bag needs an inspection belongs in Business Knowledge.

Instructions about when staff must take over belong in Choose When Staff Should Handle a Conversation.


Save Your Changes

  1. Review your selections and Guidance.
  2. Click Save .

Save button at the top right of the Customer Service Agent Settings tab

  1. Check for the message confirming that the Customer Service Agent is saved.

The Save button is unavailable when an existing setup has no changes to save or while saving is in progress. The reply-style fields are also unavailable while saving.

  1. Follow Test Your Agent Before Using It to check your saved style and compare the resulting reply with your intended wording.

FAQs

Do I need to customise replies before using the agent?

Customisation is optional. A new setup starts with Friendly tone, Short length and Match customer language. You can leave Guidance empty, but the agent still needs accurate business information and the appropriate reply settings before serving customers.

What if a customer switches languages during a conversation?

Match customer follows the customer’s latest message rather than keeping the language from the start of the conversation. For mixed-language messages, the writing instruction is to use the main language. Check examples that reflect how your customers actually write.

What if Guidance conflicts with another setting?

Keep your instructions consistent with the selected tone, length and language. For example, avoid selecting Short while asking for a long explanation every time. Guidance cannot grant permission to change prices, create policies or bypass rules that require staff involvement.

Does the style apply to more than one WhatsApp number?

Yes. One style covers every WhatsApp number, because suggested replies are one switch for your whole business.

Why can a suggested reply still sound like my staff’s earlier messages?

Suggested replies also take account of how your business has written in the conversation and relevant past answers. Your selected style is guidance rather than a rigid script, and staff should review the suggestion before sending it.


What’s Next

You have chosen how your agent should phrase its answers and where to keep your shop’s facts. Next, Choose When Staff Should Handle a Conversation so enquiries that need personal attention reach your team.