Expanding to a New Outlet, Brand, or Country

The Building Blocks

EasyBiz organizes your business in layers, and each expansion scenario adds different ones.

Each company belongs to one market. Each sales channel is assigned to a company, and its receipts follow that company's details. See Introduction to Company and Introduction to Markets & Locations.

Scenario 1: A New Outlet in the Same City

This is the simplest case. You do not need a new market, location, or company — just a new sales channel.

• Create one POS shop per outlet so orders, receipts, staff access, and reports stay separated. See Setting Up a New POS Shop.

• Pick the country and city carefully when creating the shop — they cannot be changed afterwards.

• Reuse your existing business units if the new outlet offers the same services.

Scenario 2: A Second Brand

A new brand name does not automatically mean a new company. The deciding question is: which legal entity runs it?

• Same legal entity — create a Brand Profile for the new brand and use it on the brand's shops and stores. One company can run several brands, shops, stores, and service lines. See Creating and Assigning a Brand Profile.

• A different legal entity — add a new company under Settings, with its own legal name, registration number, tax settings, and branding. See Creating and Configuring a Company. Then assign the brand's sales channels to that company. From that point, new orders from those channels print the new company's details on receipts; past orders keep the details they were created with.

If the new brand is a different type of service (say, adding home cleaning next to laundry), it may also need its own business unit with its own catalog and workflow. See Introduction to Business Units.

Scenario 3: A New City in the Same Country

You do not need a new market for a new city — add a location under your existing market instead.

• Add the city as a location, then set its map pin and radius. See Setting Up a Location.

• Set up coverage for online bookings: create service areas for the parts of the city you serve (choose districts, draw on the map or use postal codes), then choose them for the business unit. See Choosing Where Each Business Unit Takes Bookings. Adding the city alone doesn't decide where you take bookings — service areas do.

• If you have an Online Store, check the new location's switch in the store editor's App settings › Company & Locations: on if it takes online orders, off if it only runs a shop. Publish the store after a change. One store can serve every city in its market at no extra cost, and customers never choose a city: their address decides which location serves them. A store that took over your old online store's sales channel shows Set on your sales channel there instead: it uses that channel's company and locations, which your staff and WhatsApp orders also use.

• Decide whether to reuse your business unit. If the new city follows the same services and workflow, reuse the existing business unit and just add its sales channels. If it needs different services, pricing, or workflow, set up a separate business unit for it.

Scenario 4: A New Country

A new country is the biggest step, because currency and tax change.

• Add a market for the country. The country preset fills in the currency, dial code, locale, and numbering, and these are locked once created — so only add countries you actually operate in. See Setting Up a Market.

• Set up your markets before creating the company, because every company is bound to one market at creation. Then create the company for the legal entity that runs that country.

• Add a location for each city you serve there, then create the sales channels and service areas as in the scenarios above.

• Connect a payment account for the new market. Each country takes online and card payments on its own Stripe, HitPay or Atome account, opened by your company in that country. Go to Settings → Integrations and connect the account on the new market's row. Until you do, that market's stores and shops take no payments through that provider.

• For online ordering in the new country, add a separate Online Store: Settings → Online Store & Mobile App → Add Online Store, then choose the brand and the new market. Each store has its own web address, prices and billing company, and is billed at the usual price. One store that sells in several countries needs an EasyBiz MAX agreement. Once a store is live, you can give it its own domain, such as one ending in .com.my for Malaysia, with Link domain in the Web address row of its card. Your own domain is included with the Online Store.

• If you use chat with customers, you can add a local phone number for each market and filter the chat inbox by business phone number, so each country's chats stay separated.

Merging Accounts or Moving a Brand Between Accounts

Combining two EasyBiz accounts, or moving a brand from one account to another, is not something you can do from Settings — orders, payments, and invoices are tied to the account and entity they were created under. If you are consolidating businesses, contact the team first; often the right answer is adding a company inside one existing account.

What About Cost?

A new market costs nothing by itself. The POS locations, seats, Online Stores and Mobile Apps you add are billed at their usual prices. More cities in the same market are included in your Online Store. One Online Store or Mobile App that sells in more than one market needs an EasyBiz MAX agreement. Fees are not listed here — send your expansion plan to the team: click ? (Help) at the top of the Console and open Support. They will confirm the subscription impact before you commit.

Still Stuck?

Click ? (Help) at the top of the Console, open Support, and describe your expansion plan — which country, city, brand, and legal entity. The team can confirm the right structure before you start creating anything.