Adding Google Analytics to Your Online Store

If you use Google Analytics, your Online Store can send visits and bookings to your own GA4 property. You add your GA4 measurement ID in the store editor, and it goes live with your next Publish. Each booking a customer places reaches Google Analytics as a purchase event, so you can count bookings and import them into Google Ads. This article shows how to add the ID and what the store sends.

Online Store & BookingsOnline Store & Mobile AppLast reviewed 14 October 2026

Before You Start

You need an Online Store. See Adding a Store and Turning On the Online Store or Mobile App.
You need a Google Analytics 4 property with a web data stream. Your measurement ID starts with G-. Find it in Google Analytics under Admin › Data streams.

Add Your Measurement ID

Go to ⚙️ Settings › Sales channels › Online Store & Mobile App.
On your store, click Edit Online Store. If the Mobile App is on too, the button says Edit Online Store & Mobile App.
Under App settings, click Google Analytics.

App settings in the store editor, with Google Analytics

Enter your GA4 measurement ID, for example G-XXXXXXXXXX.

The ID saves by itself once it is complete. If it is not a GA4 ID, the field says "Enter a GA4 measurement ID like G-XXXXXXXXXX."

The Google Analytics setting with a GA4 measurement ID entered

Click Preview, then Publish. The ID goes live with your next Publish of the Online Store. See Edit, Preview and Publish Your Online Store.

To stop sending data, clear the field and Publish again.

What Your Store Sends

Sent	Not sent
Visits to your store's pages	Customer names, emails or phone numbers
Each booking, as a purchase event with the order's ID in EasyBiz	The order's amount, because many bookings are priced after pickup

The order's ID is not its order number. It is the 20-character code at the end of the order's web address in the Console.
Visits that start from your store's own links are counted, such as a link that opens a business unit's booking or prices, an offer or the chat. So are links tagged for your ads with utm_source, utm_medium, utm_campaign, utm_term, utm_content or utm_id, or with a Google, Meta, TikTok or Microsoft click ID.
Visits that start from an order tracking link, a payment link or a friend's referral link are not counted, because those links carry the key that opens the order or the friend's code. Nor are visits from a link with any other added parameter, so tag your own links with the utm_ tags above.
The Mobile App sends nothing to Google Analytics.
Test orders placed in Preview send nothing.

FAQs

Can I add Google Tag Manager or a Meta Pixel?

No. The Online Store takes a GA4 measurement ID only. Tag Manager and pixels can run any code on your sign-in, checkout and payment pages, so they are not offered.

Does the purchase event include the price?

No. Many bookings are priced after pickup, so the event carries only the order's ID.

How do I find the order behind a purchase event?

The event's transaction ID is the order's ID in EasyBiz, not its order number. Open an order in the Console: its web address ends with the same code.

I added my ID but Google Analytics shows nothing.

The ID goes live only after you Publish the Online Store. Check that you published after adding it, then visit your store and look at Realtime in Google Analytics.

I have a legacy online store. Does this apply?

No. This setting is for the new Online Store only. It doesn't change your legacy store. See Your Online Store (Legacy).

What's Next

Learn how publishing works: Edit, Preview and Publish Your Online Store.