## Company or Brand Profile?

| What you want to change | Where it lives |
| --- | --- |
| Registered business name, registration number, tax number | Company |
| Registered address printed on the invoice | Company |
| Tax rate, rounding, sales period | Company |
| Brand name customers see | Brand Profile |
| Logo used on receipts, your Online Store and Mobile App | Brand Profile |
| Brand colours and neutral tint | Brand Profile |

<Callout type="new-to-this" title="💡 New to this?">

Think of it this way. Your Company is the name on your ACRA or SSM paperwork. Your Brand Profile is the sign above your shop door. The two are often the same words, and that is fine — you still need both, because a receipt prints one for the law and shows the other to the customer.

</Callout>

You will find your Brand Profiles under ⚙️ <Badge>Settings</Badge> → <Badge>Brand Profiles</Badge>, in the **Company & business structure** section.

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## When One Brand Profile Is Enough

Most shops need one. Use a single Brand Profile when every shop, your Online Store and your Mobile App all trade under the same name and the same logo.

## When You Need Several

Create a second Brand Profile when you sell under a different name or a different look, but still under the same registered business. Common cases:

- A premium service line with its own name and logo, invoiced by the same business

- A shop you took over that keeps its old name for now

- A separate Online Store aimed at a different type of customer

You do **not** need a second Company for any of these. A second Company is only for a second legal business or a different country.

---

## Where Your Brand Profile Shows Up

Once you assign a Brand Profile, it is used by:

- **Your point of sale shops** — each shop carries one Brand Profile, so each counter can print its own brand

- **Your Online Store and Mobile App** — each store is made for one Brand Profile. Its name and logos reach the store within a few minutes, with no Publish. Its colours and neutral tint reach customers the next time you Publish the store

- **Your legacy online store** — the store's receipts use the profile you assign to it

- **Receipts and printed documents** — the monochrome logo is the version used for printing and low-colour output

- **Mobile App icon, browser tab and home-screen icon** — each store has one icon. When you turn on the Mobile App, its icon is made from the Brand Profile's app icon or logo, or your brand's first letter, and the store's browser tab and home-screen icon use it too. A store without the Mobile App uses the **Store icon** you choose in the store editor, or else the Brand Profile's app icon or logo, or your brand's first letter. A later logo change doesn't change the Mobile App's icon: in the store editor, use <Badge>App name & icon</Badge> › <Badge>Create from brand logo</Badge>. A new icon shows after the store's next Publish

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## FAQs

**Does adding a Brand Profile cost more on my bill?**

> No. Brand Profiles are part of the platform. Your plan is priced on the products you run and the seats your team uses, not on how many brands you present.

**If I change the logo on a Brand Profile, do old receipts change?**

> Anything printed or sent from now on uses the new logo, including a reprint of an old order. Files you already downloaded or emailed keep the old logo.

**My Company name and my shop name are different. Which one prints on the invoice?**

> Both have their place. The registered Company name, registration number and address print for legal and tax purposes. The Brand Profile supplies the name and logo your customer recognises.

**Can two shops share one Brand Profile?**

> Yes, and that is the normal setup. Every shop and store under the same brand can use the same profile, so one logo change updates all of them. A colour change reaches your Online Store and Mobile App at their next Publish.

**Can I remove a Brand Profile once I stop using it?**

> You archive it rather than delete it, so old documents still make sense. Archiving is refused while anything is still linked to it, so reassign those records first. A Brand Profile used by an Online Store or Mobile App cannot be archived.

**Can I set my fonts here?**

> No. There is no font setting. Your Online Store and Mobile App use EasyBiz's standard typeface.

**Who can create and edit Brand Profiles?**

> Anyone who can open the **Company & business structure** settings. If the page will not open, ask your account owner to check your access in Users & Access.

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## What's Next

Continue to [Creating and Assigning a Brand Profile](/docs/creating-and-assigning-a-brand-profile) to set one up and connect it to your shops and your Online Store.